Sony KDL-37EX403 Review

When considering the Sony KDL-37EX403, consider that one will be getting a nice 37-inch liquid crystal display television from Sony, one of the largest makers of fine consumer electronics in the world. This new TV is part of the Bravia line of LCD TVs and Sony has included a number of nice features that, when combined, help the TV to deliver a quality picture display that’s been appreciated by TV experts, and which many LCD TV fans also rate highly.

Sony offers the TV itself with true high-definition capabilities, meaning that its display comes in 1080 pixels vice the lower-standard 720p that’s of a “higher definition” than standard def TVs but isn’t really true high-definition. Only TVs featuring 1080 pixels in their displays can claim to be truly high-def in character.

This particular Bravia also offers Sony’s Freeview tuning filter that allows those in the United Kingdom to take advantage of over 100 specific-to-the-UK satellite channels free of charge. Televisions equipped with this filter, or one similar in technology to it, can receive these channels without use of a satellite dish or receiver box. There are also several HDMI inputs that allow for the TV to be connected to other devices such as DVD players and the like.

As far as where it fits into Sony’s lineup, the TV is a part of the new Sony EX400 line of LCD televisions and is new to the markets for 2010. “New and with a high level of features” are two aspects to the TV that many consumers will be instantly attracted to. It combines an easy connectivity environment that allows for its users to hook up a desktop PC or laptop computer fairly easily.

There are also several Bravia-type viewing technologies that Sony’s included with the TV, including its very-competent Bravia Engine 3 suite with a good 50Hz motion engine processor. With it, the picture display looks clean and fresh at all times. Additionally, Sony’s 24P True Cinema suite works well in delivering to the TV’s viewer a kind of “in-theater” viewing experience.

Included as standard equipment is the TV maker’s Ambient Sensor feature that works to constantly assess the ambient light aspects of the room or viewing environment in which the television sits. In terms of the overall viewing experience, having a TV that’s always subtly adjusting its picture display for maximum quality is a good capability to have on tap when needed.

Many consumers have known of the quality of a Sony television’s picture display for years, and they’ve also appreciated a typical Sony’s audio output quality, which is fine enough. This TV features typical S-Force Surround speaker capabilities and it’s complemented with a nice digital amp and Dolby Digital plus features that helps improve the sound that the TV delivers . It all comes from two 10-watt speakers, as well. As well, expect to pay about 650 British pounds (with VAT) for this TV.

Nowadays, anybody considering purchasing a new high-definition LCD TV but who also needs to do so with a budget in mind would do well to look at the Sony KDL-37EX403. It combines true high-definition viewing with easy connectivity through its several HMDI ports and one USB 2.0 port along with nice-sounding audio output to give to a consumer a good-looking TV at a nice price.